The problem of green washing in the spa industry
from By Beatrice (Vallant) Hochegger
This article aims to reveal a downside and challenge that goes hand-in-hand with being "green" — and not only the spa industry, but every industry. We are talking about the phenomenon of green washing. What is green washing all about? Green washing happens when a company or other group promotes environmental green-based images or initiatives but actually operates in a way that is harmful to the environment or in an opposite attitude to the aim of the announced initiatives. But how does green washing affect the spa industry?
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