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3 reasons your marketing didn't go viral

from Inc.

Viral marketing: What more could you ask for? You've seen it happen with big companies and small, when an ad or a video or a post suddenly shows up everywhere. It's practical ubiquity, baby, and it can make your cash register go ka-ching. But despite the hype, chances are overwhelmingly good that most of your material, even if it picks up a lot of interest, doesn't hit the big time. But why? You're good to your parents, work hard and floss after meals. The problem you face is that, in raw numbers, only a very small percentage of marketing goes viral. more

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