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Pi in the sky: The makings of an aerial feat

from By Julie Bernhard

You didn't have to be a math geek to appreciate the recent happenings at SXSW. As part of a kickoff to everyone's favorite holiday — Pi Day (3/14) — five aircraft took the sky on Pi Day Eve in an attempt to spell out the infinite mathematical constant above the Austin, Texas, skyline. The skywriting was part of a public art project produced and executed by Los Angeles-based aerial advertiser, AirSign, and California artist, ISHKY. And the execution of this project was no simple equation. more


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