Sensory retail marketing strategies center on the customer experience
There is no doubt that online apparel sales are causing big changes in brick and mortar retail businesses; online businesses can offer a huge selection and be price competitive in a way that traditional retailers may not be able match because of space and cost restraints. But the truth is that brick and mortar retailers do not just have to resign themselves to becoming fancy distribution centers for online order pickups. They have something in their arsenal that a website cannot duplicate: the physical customer experience. Savvy retailers are taking full advantage of having customers in their stores by making the store experience pleasant, exciting and unique.
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