Supply chain the 'secret sauce' for Hanesbrands
An upbeat Hanesbrands has raised its guidance for the year ahead and expects sales to break through the $5 billion barrier for the first time. At the heart of this momentum is its Innovate-to-Elevate strategy, combining brand power with product innovation — and a low-cost supply chain that the basic apparel maker sees as its "secret sauce." "Our goal is to deliver big ideas that we can charge for, and ones that we can manufacture at large scale in our supply chain and expand margins by driving the cost per unit down," explains co-chief operating officer William Nictakis, speaking at the company's recent investor day.
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