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When good logos go bad

from Ad Age

Revamping a brand is a tricky proposition. The most recent logo refresh by ailing Olive Garden, has been widely critiqued. The logo, designed by Lippincott, is part of what parent company Darden is calling a strategic growth plan and "brand renaissance." Olive Garden is hardly the first company to face criticism of a new logo. In recent years, Gap and Tropicana redesigns have raised the ire of consumers and led the companies to scrap their efforts in favor of old designs. more


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