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Media companies need to be more flexible for advertisers

Newspapers are still a viable option for ad placement, but publishers need to put more effort into flexibility, creativity and building personal relationships with advertisers, said a panel of experts at NAA mediaXchange 2014. The panelists, some from advertising and some from publishing, began by saying that with the increasing popularity of digital and social advertising, it is up to newspaper publications to show advertisers why print ads are still worth it. more

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