LGBT print media spending rose in 2013
from Media Post
The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media, which has been tracking LGBT print media spending since 1994. The survey is based on results from 125 LGBT titles across the country. Overall advertising spending in LGBT print media jumped 18.2 percent from $322 million in 2012 to $381 million in 2013, according to Rivendell, while total circulation increased 15.1 percent to 2.7 million over the same period.
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