Is 2014 the year of branded content?
from Business 2 Community
Once upon a time, there existed a publishing model that allowed media outlets to charge consumers for accessing their content by selling them actual physical copies of newspapers and magazines. In this bygone era, editorial departments and sales teams had very little to do with one another for the most part. But in today’s media milieu, these lines are blurring and divisions between marketing and advertising, and entertainment or editorial content, are much less clearly defined than they once were.
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