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Who owns native advertising?

from Media Post

You can always tell that something has achieved critical mass when lots of high-profile companies have already dived into it with both feet and the government decides to take a look. In this case, that something is native advertising (aka “sponsored content”), the subject of a recent Federal Trade Commission workshop titled “Blurred Lines: Advertising or Content?” and untold industry conversations that praise or excoriate the growing practice. more

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