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Publishers map out new viral tactic

from Digiday

On Twitter, maps are everywhere — and you certainly don’t need a map to find one. And the primary proliferator of digital maps are publishers. In recent days, media outlets have shared maps made of food, maps about global GMO labeling laws, and even maps about states’ sex habits. The sudden publisher interest in maps today makes sense, considering that — like top 10 lists and quizzes — maps are highly shareable. And the right kind of map can draw considerable viral attention back to publishers’ sites if executed correctly. more


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