Build social media into your marketing
A 2012 survey of small-business owners by the online networking and promotional service Manta.com found that 90 percent are actively engaged in social networking sites, while 74 percent perceive social networking as valuable, if not more so, than networking in-person. What’s more, nearly half of the respondents said gaining and targeting prospective customers is the most valuable benefit of networking online. And 78 percent reported gaining at least a quarter of their new customers through online or social media channels that year.
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