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Mobile ad spending to hit $31.5 billion this year

from The Associated Press via The Columbus Dispatch

Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013, thanks largely to Facebook and Google, according to a new report by the research firm eMarketer. By the end of this year, eMarketer expects mobile marketing to account for nearly a quarter of total digital-ad spending, which is estimated to reach $137.5 billion. That’s up from 15 percent of the $119.8 billion digital-ad spending total in 2013. more


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