The 13 best marketing tips
from By Jeffrey Dobkin
I have been involved in direct marketing since ... my God! Am I that old already? Over these years, I've learned a few tricks and stored them away. Anyhow, here's a short list of some of my best tips of all time. It starts with the most valuable tool in marketing: a letter. You can catch and hold the attention of a busy magazine editor or the president of American Airlines.
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