Social media, marketing and PR: Who's responsible for what?
Rattling off the job titles "head of public relations," "director of marketing" and "social media manager" all in a row sounds like the start of a bad "walks-into-a-bar" joke. In all seriousness, though, if you're wondering whether your business really needs all three teams and thus team leaders — and how they should operate — you're not alone. It's no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what?
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