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Tying windows, light bulbs and innovation to consumers

from The Chicago Tribune

Successful innovation in business usually doesn’t mean inventing something but rather lining it up with consumer demand. That was the takeaway from two CEOs — one changing the window industry, the other light bulbs — among the panelists featured at the Forbes Reinventing America Summit in Chicago. Rao Mulpuri, CEO of View Inc., pointed out that glass that can change tint has long been in use in car rearview mirrors and in airplanes, and his company aims to make it durable enough and simple enough to operate and maintain for buildings. more

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