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Email marketers aren't ready for Gmail's grid view, yet: What you need to know to stand out

from Marketing Land

Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so recently it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns. more

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