Facebook wants to turn 25 million small businesses into advertisers
from Advertising Age
After years of courting the nation's biggest advertisers, Facebook is going after the 99 percent. That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers. These small and mid-sized businesses don't have Facebook account reps and are left to figure out Facebook advertising for themselves.
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