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1 core principle of social media marketing

from By Linchi Kwok

If there’s one core principle that can be applied to any business in social media marketing, it’s this: Listen and respond to your customers. They leave footprints and valuable, free information through their conversations on social media websites. Collect that rich consumer data — it could tell you what they like or dislike about a product or service, who actually buys and uses the product, and which sites are the best for reaching your target customers. more

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