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Here's the roadmap for how 1 show got 2.1 million media impressions

from Expo

The New York International Auto Show has a host of exclusive unveilings, compelling content from some of the biggest automakers in the world and showfloor interactivity most organizers would drool over. All told, the excitement generates more than 2.1 million media impressions across television, print and digital media, but it doesn't happen on its own. more

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