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Online retailers go offline to benefit customers

from Chicago Tribune

As a first-year law student with job interviews on the horizon, Huy Nguyen was in the market for a well-fitting suit that wouldn't blow his budget. Online custom suit retailer Indochino enticed Nguyen with the right price and quality, but what ultimately sold him was a Facebook ad offering old-fashioned service: in-person measuring and styling at its Traveling Tailor pop-up shop downtown. more


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