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Pastel legacy: Iconic Easter product roots back to 19th-century New Jersey pharmacist

from The Star-Ledger

A mishap at a Newark, N.J., drugstore circa 1880 spurred a pharmacist to develop a pastel innovation that has colored Easter eggs for more than 130 years. William Townley sold powdered aniline dye during the 19th century out of his shop on Broad Street. One day, he stained his suit while spooning out holiday colorant for a customer, according to a 1934 Newark Evening News article. more

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