The disconnect between transactional and promotional emails
from Marketing Land
Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this — regardless of what the reasoning is, there are plenty of good reasons to switch to an ESP for your small business' transactional emails.
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