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Study: Independent shops pose threat to car dealerships

from Tire Business

In a study that may come as no surprise to independent tire dealerships, Cars.com predicts that in a growing vehicle service market, auto dealerships are at risk of losing a substantial portion of their fixed operations revenue to national auto service chains and local repair shops. According to the 2014 Service and Repair Report commissioned by Cars.com, consumer perceptions about cost of repairs, lack of price transparency and underutilization of effective digital marketing strategies are the main challenges to car dealership profitability in the service area. more


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