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Internet ad companies up the ante on ad scams

from Adweek

One big problem with fraudulent ads on the Internet is they keep coming back — and that's not good for either sellers or buyers of digital advertising. Trying a new strategy to combat Internet ad scams, malvertising and counterfeit ads, Google, Facebook, AOL and Twitter launched, a new organization aimed at identifying scam trends and protecting consumers from malicious online ads. more

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