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Customer experience efforts offer real advantages

from The Wise Marketer

Companies prioritizing customer experience initiatives fare substantially better across a range of business measures, from profitability to customer retention, according to a study of 403 global business executives by Harvard Business Review Analytic Services, sponsored by SAS. The study, entitled 'Lessons from the Leading Edge of Customer Experience Management', conclude that customer experience leaders currently face similar struggles to their lagging counterparts, but that but they are investing in the funding, process and strategy to overcome them. more

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