'Pop-up' bank branch to open in Chicago
from Chicago Tribune
PNC Bank is set to open a "pop-up" branch location near Grant Park that will remain there for only three months, a move that illustrates how banks are looking for creative and less expensive ways to serve current customers and win new ones in an age of digital banking. For years, retailers have used "pop-up," or temporary, stores to create buzz for a brand, take advantage of foot traffic in tight spaces and make use of vacant real estate to sell goods for holidays like Halloween.
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