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Natural and organic foods: Profit vs. performance

from By Archita Datta Majumdar

There's a war out there, but this one is all about feeding people right instead of killing. As more people are dropping foods based on genetically modified organisms from their diets, sales figures for products marked with eco-friendly labels like "organic" and "natural" are rising. The organic food industry is slated to reach $50 billion by 2018 in North America, and brands like Whole Foods, Kroger and Sprouts are in fierce competition to tap the increasing potential of the organic food market. more

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