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How Trader Joe's is eating Whole Foods' lunch

from MSN Money

Trader Joe's is on fire. The company famously sells more than two times per square foot than the average grocery chain. For years, Whole Foods Market was the dominant name in organic groceries. But the company has recently faced declining sales as more companies offer organic food. Consumer perception of Trader Joe's is significantly higher than that of Whole Foods Market, according to a recent YouGov BrandIndex study. more


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