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Mirror, mirror in the app: What's the fairest shade and shadow of them all?

from The New York Times

As any lipstick shopper knows, deciding between tropical coral, peony pink and fairest nude is not a straightforward choice. And without being able to apply new colors, to pucker or smile in a shade unknown, it is quite easy to buy a fashion mistake. Now, one beauty company has come up with a high-tech way to figure it out, and others are experimenting with bringing a virtual makeup counter to their customers. more


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