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Women 'feel the weight' of health more than men

from Employee Benefit News

While certain health and wellness campaigns lend themselves to gender-specific messaging — mammograms or prostate cancer, for example — positioning health and benefits communication to male and female employees differently isn’t commonplace. But employers may want to reconsider how they communicate about health benefits in light of a new survey which finds marked differences in the perspectives and behaviors of men and women. more

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