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Why you need a social media policy — and how to get started

from By Liz Murphy

Unfortunately, it's not uncommon for companies to make headlines for embarrassing social media blunders — ranging from inappropriately capitalizing on national tragedies to poorly-timed messaging. But public "fails" on official social media channels are not the only challenges organizations face in today's fast-paced world of technological innovation. As real-time social networking continues to gain traction, employees are now facing disciplinary actions for tweets, posts and photos made on personal accounts. more


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