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Dramatic jump in e-cigarette advertising aimed at youth

from Medscape (free subscription)

E-cigarette companies have substantially increased their advertising to a broad television-viewing audience, resulting in an incredibly dramatic jump in exposure of its products to both teens and young adults, new research shows. A study of Nielsen records showed that exposure to e-cigarette television ads increased by 256 percent from 2011 to 2013 for youth between the ages of 12 and 17 years, and increased by 321 percent for those between the ages of 18 and 24 years. more


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