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PwC: Consumers call for personalized experiences

from Grocery Headquarters

As consumers continue to demand more from retailers, the grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to PwC's new experience radar report titled, Front of the Line: how grocers can get ahead for the future. Based on a survey of more than 1,000 shoppers, the report shares insights on changing consumer segments, what they'll want for the future and what can be done today to keep them happy tomorrow. more

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