Demeritt: Snacking biggest eating occasion
from Supermarket News
Fifty percent of all eating occasions are snacks, with the traditional three squares a day composing the other half of eating occasions, said Laurie Demeritt, CEO of the Hartman Group, at a recent FMI Connect session. "Foods that were traditionally were thought as snacks are now being eaten as meals; things that were eaten as meals were now being eaten as snacks," said Demeritt. "We believe when we talk to our clients that you don't necessarily want to tell a consumer when they should be eating your product." The reason that consumers snack has changed beyond just having a sugary craving.
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