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Nut allergies changing shopper decisions

from Progressive Grocer

Approximately 3 million people report having allergies to peanuts and tree nuts, accounting for just over 0.9 percent of the overall population. Although this represents a small consumer segment, broader demographics can be affected by a single allergy sufferer, in turn impacting shopper behavior in the grocery store. According to Rich Products Corp.'s "Nut Allergy Ecosystem Survey," of the 1,024 U.S. mothers polled, 56 percent indicated they have received warnings or guidelines from their child's school regarding nut allergies. Due to the resulting concern, some 30 percent of respondents said a nut allergy has influenced a food product they have purchased, and 25 percent were deterred from providing snacks at an event due to nut allergies. more

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