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How to design a killer logo with super lame fonts

from Wired

System fonts are like Top 40 radio: Fine for the masses but easy to snub if you’re of more discerning taste. It’s easy to look down on the default typefaces we find on our PCs and Macs (think Verdana, Comic Sans and Arial), especially if you’re in the business of making fonts look good. “As graphic designers, we tend to spend a lot of time and energy picking out bespoke fonts,” says Natasha Jen, a partner at Pentagram. “My habit was to always think, what will be a new cool font for this, or what’s the most exquisite cut for that?” more

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