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Dove, Adidas, JetBlue, others top loyalty program rankings

from Advertising Age

Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69 percent of participants in loyalty programs are satisfied with them. more

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