How small firms can make customers feel safe online
from The Wall Street Journal
It's hard enough for big companies to reassure customers that their sites are safe from hackers. So how do small companies make people feel safe? Simply having a site that's well protected against attacks isn't enough, especially when small businesses seem like much easier targets than big operators. Security professionals and entrepreneurs say small-business owners need to aggressively sell existing customers and potential ones on the idea that the sites are safe, using a number of methods.
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