Small business budget, big business ideas for Twitter advertising, World Cup edition
There are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social network. The World Cup has only just begun, but it has already been cited as the most-talked about sporting event globally on social media, according to recent data by the Adobe Social Index. With 48 percent of the total social buzz coming from the Americas, the Twittersphere is a prime location for small and medium-sized businesses in the U.S. to capture and engage potential customers interested in the World Cup.
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