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Mind over matter

from QSR

As more limited-service restaurants go upscale and competition becomes stiffer by the day, brands are finding that embracing the psychology of design is key to enhancing the guest experience. In essence, restaurants that have for so along designed their core around taste are now appealing to consumers' other senses — sight, hearing, smell and touch — to influence behavior, increase customer satisfaction and capture guest loyalty on a deeper level. more

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