7 outstanding content marketing tips for small businesses
from Search Engine Watch
Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Whether the content is created in-house or outsourced to an agency, there will be a time when creative ideas for interesting new content become scarce. Here are seven tips for creating outstanding content.
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