Marketers need to address UPS, FedEx rate changes
from Direct Marketing Changes
Internet retailers and catalogers whose pricing decisions are influenced by shipping rates need to reassess their shipping strategies in light of UPS's decision to follow FedEx and base U.S. ground rates on the size of packages, according to a shipping industry expert. Under UPS's new rules, if you look at a box that's one cubic foot, you could ship up to 11 pounds inside it using the industry dimensional factor. But if a merchant needs a box that size to ship six pounds, it could cost double what it used to,” says Ursa Major Associates Executive Director Mike Comstock, a 30-year shipping industry veteran who served as SVP of corporate strategy and e-commerce at DHL.
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