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Is same-day shipping worth the effort for Amazon?

from Seeking Alpha

According to a PwC Strategy & Inc's study, nearly 50 percent of consumers are unwilling to pay anything for delivery. The study also showed only 10 percent of participants were willing to pay $10 for same day delivery. PwC wasn't the only firm to find similar consumer sentiments. A Boston Consulting Group's survey tried to find the top factors consumers believed would improve online shopping. more

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