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How to get people using sunscreen? Make them too scared not to

from USA

Latest research from a team of scientist at University at Buffalo in New York state shows that it is fear rather than facts that is the best means of encouraging people to use sunscreen. The findings of the study were published in the peer-reviewed Journal of Behavioral Science, which points to the fact that fear and worry of the potential damage caused by skin cancer was more likely to lead to sunscreen use than simple statistical information outlining risk. more

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