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Measuring matters: Key metrics for PT marketing and sales

from By Charlotte Bohnett

You might be one heck of a salesperson, or you might be a master marketer. But how do you know that? A gut feeling, perhaps? Sales or marketing skills only matter to a business if that business understands the value those skills provide. More succinctly, sales or marketing only matter if they work, and the only way you'll know if they're working is if you measure them. With that, here are a few key metrics that will help you determine the worth of your practice's marketing and sales efforts, allowing you to make better decisions about future initiatives. more

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