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To build a great licensing partnership, discuss expectations early

from Entrepreneur

Angst is normal when entering into a licensing agreement the first time. What does the other party expect from the partnership? How demanding will meeting the deal terms be on our organization? How can I ensure the agreement enables us to achieve our goals? For the most part, licensors — the brand owners — want their licensees focused on manufacturing, marketing and commercializing approved products as quickly as possible. more

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