Study: How to design a content hub with user experience in mind
A user's experience on your website is important in two ways:
If a user finds your site hard to navigate or use, s/he will likely navigate away and never return.
Search engine optimization (SEO) has evolved from its roots as a tactic that is narrowly focused on back-end efforts such as link building; now, it’s more accurately defined as search experience optimization (SXO).
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