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Finding ways to use big data to help small shops

from The New York Times

A wealth of information that some call big data is becoming increasingly available to small businesses. Such information was once available only to big corporations with vast computing power and deep information technology departments — and more recently to online start-up companies with data-mining capabilities. In 2010, just 1.7 percent of small businesses were using business intelligence software, according to a survey of companies with fewer than 100 employees conducted by IDC. By last year, 9.2 percent had adopted such tools. Tools that help small businesses address customer feedback — not just by pooling and parsing emails to customer service reps but also by monitoring Facebook feeds, Twitter comments and Yelp posts to help quell brush fires promptly. more


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