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How to make your logo memorable

from Entrepreneur

There are few logos that are quite as ubiquitous as McDonald's golden arches or Coca-Cola's red and white looping script. How can you turn a simple logo into something that's a permanent part of the cultural lexicon? There are few strategies to help you on your way there. When designing the logo for your startup, think about simplicity, especially with the color scheme. While the original Apple logo was a rainbow apple, its current iteration is a striking black and white rendering. more


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